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Lilac Clothing

Lilac Clothing is a line that is dedicated to helping women feel beautiful at every stage of their lives. They design specific cuts and use special materials to make clothes adjust to a body's curves.

Lilac clothing is a new start up and is quickly taking off nationally. Damian Dayton scripted a piece for Lilac clothing and asked Lights and Colors to put together graphics for a series of videos that would play at Costco Wholesale. Lilac wanted a soft graphics package with an emphasis on clean typography. We aimed for a purple motif and gave Lilac the soft look and feel they were looking for. We shot this on the XD Cam, edited in Final Cut Pro and animated it in Adobe After Effects. Bryan looks very good in his pair of Lilac jeans.