Eric Simsonson of Toughstake came to us looking for a technically oriented site. Something that would showcase why the ToughStake is superior to regular sand and snow stakes. We had the idea to animate a video, and build a site around the style of the core video. The result was a success, ToughStake was unveiled at the 2011 Outdoor Retailers Show held in Salt Lake City, the reception was impressive. ToughStake was quickly written up in a number of press outlets and they were on their way.
In addition to their video and website, we also designed the packaging, Twitter feed, the Outdoor Retailers Show booth and all documentation. It is always very rewarding to help a company with a launch, especially with a product as innovative as ToughStake.