Sole Fitness approached Kineto originally in 2009 to produce a small round of videos showcasing the features of the exercise equipment line. It went over great, and Sole contacted all of us for a second round. These new versions (2010) are more streamlined and shot on DSLR.
It might not seem like it, but there is a lot of graphic work being done on these videos. From motion tracking, timed animation, color-correction and masking to remove elements of the set. It was a project that demanded attention to detail and frame-by-frame adjustments. It was edited in Final Cut Pro and Adobe After Effects.