The Miche Bag presents a new line of designer hand bags like you never seen before. With the Miche Bag you can change the look of your handbag by simply changing the shell. They wanted a video that matched that type of originality. When it premiered, this video played on a massive super wide screen, so for the website we needed to crush it down, so some of the words are off screen. This was the closing video for a Miche Bags event.
The Tree was built in 3DS Max and brought into After Effects for everything else. The tree was done by Quinn Watkins. This was a fun project to develop, the color palette, the effects, everything was big colorful and really complimented the print materials made for the event.